India’s iconic off-roader just got bolder. The newly launched Mahindra Thar Roxx Premium is not just a cosmetic upgrade—it’s a statement of power, style, and rugged performance. Designed for enthusiasts who crave thrill and toughness, this new variant of the Thar takes the SUV’s legacy to a whole new level.
With enhanced features, an aggressive look, and refined technology, the Thar Roxx Premium is aimed at adventure lovers who expect more from their off-road companion. Whether you’re navigating city roads or exploring mountainous trails, this vehicle stands tall with unmatched presence and performance.
Key Features of the Thar Roxx Premium
The mahindra thar has always stood for boldness, and the Roxx Premium edition builds on that identity with design and capability upgrades.
Here’s what makes it stand out:
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New Body Cladding & Graphics: Gives a stronger and sportier visual appeal
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Black Alloy Wheels with Off-Road Tyres: Designed for durability and grip
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Stealth-Themed Interiors: All-black cabin with premium finish
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Dashcam Pre-Fit Setup: A first in the segment for enhanced safety and convenience
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Front & Rear Armrests: Added comfort for long rides
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Dual Airbags and ABS: Standard across variants for better safety
These additions make the Thar Roxx Premium a well-rounded choice for both style-conscious drivers and serious adventurers.
Off-Road Capabilities That Impress
While design changes are exciting, it’s under the hood where the Thar Roxx Premium retains its legendary status. Built on the same capable platform as the original Thar, this variant delivers robust off-road performance that lives up to its name.
| Feature | Specification |
|---|---|
| Engine Options | 2.0L Petrol / 2.2L Diesel |
| Drivetrain | 4×4 with Low Range Transfer Case |
| Suspension | Independent Front, Multilink Rear |
| Ground Clearance | 226 mm |
| Approach & Departure Angles | 41.8° / 36.8° |
The offroad DNA of the Thar remains untouched—only made better with thoughtful upgrades for the modern enthusiast.
Launch Date and Price in India
The mahindra thar Roxx Premium variant was officially launched in May 2025 and is now available across major dealerships. It comes in both hard-top and convertible roof options, allowing buyers to choose according to their lifestyle needs.
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Price Range: ₹15.60 Lakh – ₹17.30 Lakh (ex-showroom)
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Available in Petrol and Diesel
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Bookings Open Nationwide
This new addition has already begun attracting strong interest from urban SUV buyers and hardcore off-roaders alike.
Mahindra’s Strategy Behind the Launch
Mahindra’s decision to introduce the Thar Roxx Premium is part of a broader plan to retain leadership in the lifestyle SUV segment. With rising competition, especially from niche players, Mahindra is enhancing the Thar’s appeal through limited editions and design-led variants.
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Boosts brand engagement among younger buyers
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Adds variety without changing the trusted Thar mechanicals
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Strengthens Mahindra’s SUV identity in the 2025 lineup
It’s not just an upgrade; it’s a calculated move to keep the mahindra thar ahead in India’s evolving SUV market.
FAQs
What is new in the Mahindra Thar Roxx Premium?
The Thar Roxx Premium features new styling elements, upgraded interiors, off-road ready tyres, and pre-installed dashcams, while keeping its 4×4 capability intact.
Is the Thar Roxx Premium good for city driving?
Yes. While designed for rugged terrain, the Roxx Premium also handles city roads smoothly. Its updated comfort features make it suitable for daily use.
What is the price of the Thar Roxx Premium?
The mahindra thar Roxx Premium is priced between ₹15.60 – ₹17.30 lakh (ex-showroom), depending on the variant and engine choice.
Does the Thar Roxx Premium come in diesel?
Yes. It is available in both 2.2L diesel and 2.0L petrol engine options, with automatic and manual transmission variants.
Can I book the Thar Roxx Premium online?
Yes, Mahindra has opened bookings on their official website and through dealerships across India.
Click here to know more.
Aanchal is a passionate writer with a keen interest in storytelling, content creation, and creative expression. She enjoys exploring diverse topics and crafting engaging narratives that captivate readers.